B2B Optimization

Focus on IT decision-makers

At Silesia Performance Lab, we don't play with empty clicks. Since November 2017, we have been helping technology companies from Katowice and the surrounding area reach people who actually sign contracts. We focus on LinkedIn Ads because that's where your clients are — CTOs, Product Owners, and COOs. Our data speaks for itself: last quarter, we generated 142 qualified leads for three software houses from Upper Silesia. The average cost per lead dropped for them by 22% in the first 56 days of cooperation.

LinkedIn Ads campaigns without burning budget

Instead of throwing money at a broad group, we precisely cut out market segments. If your product is for banking, we don't show ads to graphic designers. We check facts and analyze who actually visits your site. We set up campaigns so that contact forms go straight into your CRM. In 2024, we are managing ad budgets totaling 340,500 PLN monthly, ensuring that every zloty is backed by hard data. We don't promise miracles; we show results in a spreadsheet.

Analytics that shows the truth

Most companies see that they have site traffic but don't know where the best clients come from. We implement tracking that identifies specific sources. Specific audit, specific profits — that's our principle. Thanks to this, we know that, for example, an article about microservices architecture published on March 14 brought 4 project inquiries worth over 100,000 PLN. We use analytical tools to catch those moments where a potential client abandons contact. We fix those bottlenecks within 7-10 business days.

• Conversion setup within 48 hours of launch.
• Reports sent every Tuesday at 9:15 AM.
• Direct contact to a campaign manager (Marek handles your account).
• No long contracts — results matter, not paper.

IT leads instead of empty likes

For us, success is not 1,000 likes under a post, but 3 emails in the inbox from people looking for a Java or Python development team. We do technical SEO that works and supports paid campaigns. Our team, currently 12 people in the office on Chorzowska 50, optimizes content daily for specific buying intents. The average response time to your inquiry on business days is 34 minutes. We act fast because in the IT industry, time is money and the competition never sleeps.

Why trust us?

Silesia Performance Lab is not just another agency that does everything. We are data craftsmen. Since the company was founded, we have handled 89 projects for the B2B sector. We don't use difficult words to hide something. If a campaign is doing poorly, we speak openly and change strategy in 24 hours. Our work model is based on transparency. Every client has access to a panel where they see spending and the number of acquired contacts live. It's a fair way of doing things that has worked for us for years.