Anna Nowak

Experience based on hard data

Anna joined Silesia Performance Lab in January 2019. Previously, she worked for four years in the analytics department of a large logistics company in Gliwice. In our Katowice office, she checks whether numbers in client reports match reality. Anna doesn't like to guess. If your site says you have 100 leads and you only see 40 in CRM, she will find the cause of that discrepancy in less than 4 hours. Data speaks for itself, and Anna can read it flawlessly.

In 2023, Anna conducted exactly 114 technical analytical audits. She focuses on ensuring every tracking code on the site is necessary and functioning correctly. Her record is detecting an error in an external script that slowed down page loading by 3.2 seconds for 87% of mobile users. She fixed it in one business morning. We check facts, we don't promise miracles – that's the rule Anna applies to every new project.

Concrete results instead of empty reports

For Anna, it's about specific audits and specific profits. She doesn't create 60-page presentations that add nothing to the business. Instead, she builds simple dashboards in Looker Studio. In 2024, she already prepared 38 such summaries for IT companies from the Silesian region. Thanks to them, software house owners see exactly what one inquiry costs them. Anna's average time for implementing a full tracking system is 13 business days.

She specializes in connecting Google Analytics 4 with BigQuery databases. This allows our clients to keep their data and not rely only on what the free panel shows. In March 2024, she saved historical data for a SaaS client who accidentally deleted an old tracking service. She recovered 94% of traffic information from the last two years. We do technical SEO that works, but without Anna's precise work, we wouldn't know if we're heading in the right direction.

Privately, Anna runs marathons. In 2022, she completed a race in Katowice with a time of 3h 42min. She shows the same endurance when searching for errors in server logs. If something isn't right in your analytics, Anna will find the error before you finish your second coffee. She works fast, speaks simply, and always provides numbers to the decimal point.