Katarzyna Zając

Experience based on facts

Katarzyna joined Silesia Performance Lab in November 2019. Previously, she worked for 6 years in the sales departments of two large technology companies in Gliwice. She perfectly understands how difficult it is to acquire a valuable contact in the IT industry. In her work, she doesn't use generalities. What matters to her is only what's visible in the analytical panels and Google Search Console reports. We check facts, we don't promise miracles – that's her main rule for every project.

Focus on hard data

In 2023, Katarzyna personally supervised 14 large audits for software house companies. Her actions allowed for increasing inquiries by an average of 27% in the first seven months of collaboration. She believes that technical SEO is the foundation without which paid ads are a waste of money. Every specific audit is specific profits, which is why Katarzyna takes no shortcuts in analyzing indexing errors or page loading speed.

How does Katarzyna work?

Katarzyna doesn't send automatic reports. She prepares every analysis manually, examining site code and content structure. Her average time for preparing a full audit is 9 business days. She always finds time to sit with the client's programmers and explain implementation priorities. Data speaks for itself, and she can translate it into a task list that brings a real return on investment.

• Verification of over 210 technical parameters for every site audit.
• Configuration of custom events in Google Analytics 4 for 12 clients in the last quarter.
• Analysis of purchasing paths, which shortens the client's decision time by an average of 14%.

Private and pragmatic

After hours, Katarzyna chooses walks in the Silesian Park or reading reportages. Her pragmatic approach to life is also seen in her work – she doesn't waste time on unnecessary meetings if something can be handled with a short email with specific data. We do technical SEO that works, and Katarzyna ensures that every strategy element is reflected in the number of new leads for our partners from Katowice and all of Poland.