Piotr Kowalski

Experience based on hard data

Piotr joined Silesia Performance Lab in November 2019. He didn't come from an advertising agency, but from an IT system technical support department. This is a key difference. Piotr treats your website like a machine that should generate leads, not like a pretty picture. Over the last 5 years, he has analyzed over 160 services for technology companies from Katowice and the surrounding area. We check facts, we don't promise miracles, which is why Piotr starts every collaboration with hard numbers.

In April 2023, Piotr saved a large industrial portal that lost visibility after a failed migration. Within 14 days, he found 3,420 indexing errors blocking Google robots. After his fixes, the portal recovered traffic in 22 days, and inquiries rose by 19% compared to the previous quarter. Data speaks for itself – technical SEO is the foundation without which marketing won't move.

Piotr specializes in analytics that is precise. In 2024, he configured advanced conversion tracking for 14 software houses. Thanks to this, the owners of these companies now see exactly which channel brings them real money, rather than just empty clicks. Specific audit, specific profits – that's his daily work rule at Silesia Performance Lab. You won't find fluff with him, only a list of tasks to implement.

His approach to page speed optimization is rigorous. For one of our clients in Gliwice, he shortened page rendering time by 1.8 seconds. It seems like little, but it was enough to drop the bounce rate by 12%. Piotr believes that we do technical SEO that works because we rely on server technology, not just adding keywords. Every decision to change a site is backed by an A/B test or log analysis.

Privately, Piotr lives in Chorzów and is a fan of mountain biking trails. He often says that fixing site errors is like servicing a bike before a long trip – everything must work perfectly to reach the destination without a breakdown. If you're looking for someone who will tell you straight what's failing in your technology, Piotr is the right person. His analyses helped our clients recover a total of over 450,000 visits from free search results in 2023 alone.